Vice Cream
Issue date: 4/21/04 Section: Bullyrag
A new vodka-flavored ice cream launched in Australia
provoked an outcry Saturday from groups worried it would
give children a taste for alcohol. The booze-flavored Illicit
Vodka Cranberry Magnum ice creams hit the shelves just
months after biscuit-maker Arnott's new Tia Maria Tim
Tams and Kahlua Slices prompted fears that the liquorlaced
biscuits would encourage children to drink. "These
products normalize alcohol and suggest to people that they
ought to be thinking about alcohol just about every hour
the day," said Geoff Munro, Community Alcohol Action
Network director. Streets, which makes the Magnums now
on sale in Victoria state as part of its "vice-cream" line,
said the ice creams contained only vodka flavoring and
alcohol. The firm's general manager David McNeil told
the Herald Sun newspaper the ice creams were promoted
only to adults. He added that rum and raisin has been
popular ice cream flavor for 30 years. "I think this'll actually
turn kids off from alcohol. It's not like we're making
taste like Skyy here, it's much closer to Majorska and Popov.
No one's gonna drink after tasting that."
provoked an outcry Saturday from groups worried it would
give children a taste for alcohol. The booze-flavored Illicit
Vodka Cranberry Magnum ice creams hit the shelves just
months after biscuit-maker Arnott's new Tia Maria Tim
Tams and Kahlua Slices prompted fears that the liquorlaced
biscuits would encourage children to drink. "These
products normalize alcohol and suggest to people that they
ought to be thinking about alcohol just about every hour
the day," said Geoff Munro, Community Alcohol Action
Network director. Streets, which makes the Magnums now
on sale in Victoria state as part of its "vice-cream" line,
said the ice creams contained only vodka flavoring and
alcohol. The firm's general manager David McNeil told
the Herald Sun newspaper the ice creams were promoted
only to adults. He added that rum and raisin has been
popular ice cream flavor for 30 years. "I think this'll actually
turn kids off from alcohol. It's not like we're making
taste like Skyy here, it's much closer to Majorska and Popov.
No one's gonna drink after tasting that."